Side Project Marketing: What Is It & How to Do It

Side Project Marketing: What Is It & How to Do It

Side Project Marketing: What Is It & How to Do It (+10 Examples)

Side-project marketing consists of building a stand-alone product or service to attract potential customers to your business.

It’s hard to tell who coined the term, but two of the first ones to write about it were Gabriel Weinberg and Justin Mares in their book “Traction: How Any Startup Can Achieve Explosive Customer Growth”.


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