Instead, I want to walk you through the 6-step process I used to create $90,351 in presales before even launching my course.
Here’s how to do it.
Step 1: Choose a topic you could easily talk about for 30 minutes
Step 2: Create course benefits and outcomes
Step 3: Create a presale promotional plan
Step 4: Build out your product in Gumroad
Step 5 (optional): Build a landing page in Carrd
Step 6: Execute your promotion plan
The Ultimate Guide to #buildinpublic
“Build in Public started as GaryVee‘s marketing advice:
“Document. Don’t Create.”
Gary recognised that most entrepreneurs are already doing 100 things at once.
They don’t have time for side-quests like marketing or creative.
By streaming, recording, and editing their activities, founders are able to create a great amount of value for people who wanted to be like them, or wanted to be their customers.”
Dru Riley covers the popular trend of building in public in this Trends.vc report. There are lots of links to follow here.
Why It Matters
Building in public helps you:
► Validate ideas
► Stay top-of-mind
► Get fast feedback
► Build connections with stakeholders
Problem
You need to break through noise to share your story.
Solution
Make a habit of sharing struggles, wins, milestones, questions and lessons.
How Lauren McManus is Closing in on $1 Million By Teaching Blogging
“After Lauren McManus built a profitable blog, she decided to teach others how to do it. Last year, their courses earned almost $1 million.”
Michelle Schroeder-Gardner started a personal finance blog in 2011 on a whim. She’s made over $5 million now.
Big Ideas:
► 20% of her 300k visitors per month come from SEO.
► She has signup forms and lead magnets on every blog post that ties into the content of that post.
► Pinterest is a big driver of her traffic. She has 160k followers there.
Great conversation the value of blogging on the TropicalMBA podcast.
Dan Andrews, Taylor Pearson and Amanda Cook talk about the opportunities that arise from building your personal brand and platform on a blog or newsletter.
Essential build in public resources – KP
“I’ve decided to compile & share highly effective online resources on the topic of building in public. Here you go.”
9 Lessons from Show Your Work by Austin Kleon
Summary and lessons from Ausitn Kleon’s book “Show Your Work“, an early guide on building in public.
1. Find a Scenious
2. Think process, not product
4. Don’t be a hoarder, be a curator
5. Be a storyteller
6. Teach What you know
7. Learn to take a punch
8. Sell Out
9. Stick Around
