“I found this Kid on TikTok who is a marketing genius. His videos are reaching millions of people and his clothing sells out every time he does a drop. Here’s how he did it:”
Ian and Zoe Sanders have a short but interesting PDF on how companies can tell better stories. Everyone talks about the importance of telling good stories. However, great storytelling is easier said than done. Maybe you’ll get some ideas in the PDF.
Here is a good guide to better storytelling with many examples. “It’s never about you.
Make it about them. They’re the hero of their story and you’re the guide that could help them beat their challenges.” Here is the 7-step framework:
1. What do your visitors need?
2. What challenges are they trying to solve?
3. Why are you the solution?
4. What steps should they take to succeed?
5. Call to action.
6. What success looks like for the customer.
7. What failure looks like for the customer.
There are many real business examples that help demonstrate the framework.
Comprehensive article covering what makes their content so compelling, SEO strategy, storytelling, and more.
“How to tell better stories. Storytelling secrets. Looking to jump into making content to build or broaden your audience? There’s a pretty simple formula that you can follow to develop your content into something that will actually be engaged with, shared, and discussed. In this short video, Chris gives you the blueprint for creating content that people actually connect with.”
“Storytelling is a powerful tool and art form. Done right, it engages, captivates, builds connection, cultivates community, and generates social proof—helping you grow your audience and sales.
But not every story is created equal. To maximize impact, craft stories that meet your target audience where they are in their journey. Understand who you are, who your audience is, and how to use data and storytelling elements effectively.
No matter what type of story you’re telling, lead from a place of truth and center the customer experience.”
Storytelling is a superpower. A key to unlocking growth in your writing, startups, marketing, business, or career. THREAD: 10+ principles of effective storytelling (that you can start using today):
Is it possible to turn anyone into a storyteller as good as Neil deGrasse Tyson?
Imagine anyone—even your bitter, old uncle—being able to command a stadium’s worth of people hanging onto their every word.
I recently got to the bottom of it.
My motivation: I had been trying to start a podcast to exchange stories with great storytellers, but I sounded awful in comparison to them. Like a stressed-out amateur. I was ruining first impressions with people I’ve always wanted to meet, and that sucked.
So I embarked on a journey: learn to engage an audience like Neil deGrasse Tyson within 30 days.
12 Strategies For Storytelling With Examples.