Growth

The Million Dollar Content Flywheel King

Greg Isenberg interviews Case Kenney of New Mindset, Who dis?

Big Ideas:
► Making $5.5 million from selling journals.
► How he grew his podcast.
► His Creator flywheel – Organic content >> Create a journal from it >> Market the journal with paid ads >> Promote the podcast >> Promote social >>.
► Using email drip campaigns for further upsells and promotion.
► How writing books gets publicity and drives customers for his journals.
► How Jack Butcher uses free products in his store to get people into his ecosystem.

via @alx_zoo_

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How Survey Tool Doopool Got their First 1000 Customers

How Survey Tool Doopool Got their First 1000 Customers

First1000 has an interesting article on how Doopool grew in the early days. Here are some notes:

  • They had their first MVP completed in 4 days and tested it in a co-working space to get feedback.
  • In the early days, they mistakenly focused on a feature that customers didn’t want. They just wanted an easy survey tool.
  • Cold calling and direct sales was what worked early on.
  • Outreach with tools that fake personalization and use gimmicks to be humourous didn’t work.

Business Lessons: 

  • Starting a business is difficult. It’s likely that the founder has to be the first salesperson to make calls and get meetings. That is a very common start to most successful businesses
  • Gimmicks to make it look like you are doing something personalized can be interesting early on, but can also be irritating.
  • How fast can you get a MVP out to for initial feedback? 4 days is awesome!

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How ConvertKit got their first 1000 customers

How ConvertKit got their first 1000 customers
 

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How to Grow a YouTube Channel

How to Grow a YouTube Channel (Everything I Know)

DoYouEvenBlog.com has a massive post on how to build an audience on YouTube.  There is detailed advice on keyword research, finding topics to post about, and strategically managing all the content you are creating. The YouTube training is solid, but there is also a lot to learn about SEO and online businesses. Sites like DoYouEvenBlogTheBlogStarterStartaBlogRyob, can earn tens of thousands of dollars per month with long-form, optimized content that ranks in search engines. Website hosting companies can pay up to $250 for a new referral so “start a blog” topics are very popular and competitive. Are you creating comprehensive content and building backlinks for your niche? Do some searches around the key pages on sites like DoYouEvenBlog.com to see the business model for yourself.

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7 Lessons Learned From 5 Years Operating and Growing SaaS Companies

7 Lessons Learned From 5 Years Operating and Growing SaaS Companies
 

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A Customer Acquisition Playbook for Consumer Startups

A Customer Acquisition Playbook for Consumer Startups
 

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TOOLS: How to Use Software to Scale to 1000’s of Subscribers

TOOLS: How to Use Software to Scale to 1000's of Subscribers
 

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Growing a Newsletter to 42k Subscribers, Making $1m per year, and Launching a $2m Investment Fund

Growing a Newsletter to 42k Subscribers, Making $1m per year, and Launching a $2m Investment Fund

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