Learn how SaaS Plausible Analytics grew to $2,750 per month revenue by writing blog posts and focusing on a limited number of communities like Twitter and IndieHackers. Positioning themselves against Google also helped get some promotion from the search engine company Duck, Duck, Go. Having an enemy like this can be a good marketing strategy. Hey.com also did this by positioning against Gmail.
Authority Benjamin Hardy makes the case that Personality Isn’t Permanent in his latest book. “At some point, we “settle down.” We stop engaging in new roles and new situations that bring out new and different sides of us. Because people’s lives become highly routine, both in their social roles and their environments, you begin to see very predictable behaviors and attitudes. This is one of the core reasons that personality is viewed as stable and predictable over time. It’s not that your personality itself becomes stable but rather that your routine environments and social roles lock you into habitual patterns.”
Lesson: If you want to change who you are, change your environment and friends. This is one of the reasons I love a digital nomad lifestyle. I call it a digital nomad reinvention every time my family arrives in a new city.
While the revenue share of Medium articles may not seem lucrative, companies can take advantage of search engine optimization to rank highly and get page views.
Casey Botticello reports over 10m views on Medium, so this might be a good place to invest some of your marketing budget.
At an estimated, $15 CPM, Casey might have earned over $150k from his medium articles and they likely drive a lot traffic to his website.
Medium has recently added image alt-text to further improve SEO. If your own site lacks domain authority, it probably wouldn’t hurt to start experimenting on Medium.
Andrew Kamphey says his Medium posts helped get a lot of subscribers for his newsletter. I will definitely be publishing on Medium more in the future.
Here is a comprehensive Medium guide from Buffer if you are interested in researching more.