The company MSCHF, (pronounced mischief), launches weird products every 2 weeks. They’ve launched products like a rubber chicken bong, a $100 box that you can return after 100 days for $1000, and Jesus shoes made with holy water from the River Jordan.
The products are designed to get publicity and offered in limited quantities for the scarcity factor. Very clever marketing!
They also have another company that seems to take the hits and sell them to a wider audience. This is a great way to test out and promote new product ideas.
Marketing genius Seth Godin has a new book called The Practice. He discusses the key ideas in this interview with Marie Forleo.
“Do what you love is for amateurs. Love what you do is the mantra for professionals. It’s much easier to find meaning in what we do rather than shopping around for something that will give us meaning.”
“Creativity is an action, not a feeling. Your work is too important to be left to how you feel today.”
“Since this is mostly about luck, what you do is you show up at the right place at the right time with your best effort and you hope that today is a lucky day. If you are sitting there trying to reverse engineer luck, then you are hiding again.”
“If our work is professional, it’s for someone else. It has intentional action.
Whose it for? What’s it for? What change do we seek to make? How will we know if it’s working?
If you can’t answer those questions, then you’re just putzing around.”
The truth about what it takes to grow an audience and business as a creative entrepreneur.
Here is one of my favorites:
“Why do other people’s tweets do so much better than mine? There are 3 possibilities:
► Your tweets suck. (Probably not.) ► They’re using engagement groups, ads, or some other thing to boost their tweets. (Maybe?) ► What they’ve done off Twitter got them more followers than what they do on Twitter. (Probably.)”
Here is an interesting take on the popular Beatles documentary Get Back.
“Watching extraordinary people do ordinary things is also just oddly gripping. I loved witnessing the workaday mundanity of The Beatles’ creative life. Turning up for work – for the most part – every day, at an agreed time: Morning Paul. Morning George. Taking an hour for lunch, popping out for meetings. Sticking up your kid’s drawing by your workstation. Confessing to hangovers. Discussing TV from the night before. Fart jokes. Happy hour at the end of an afternoon. Coats on: Bye then. See you tomorrow. See you tomorrow.”