Big Ideas:
► Less than 1% of people on LinkedIn publish a post once a month.
► 16% don’t publish, but engage with content.
► 60% consume content, but don’t engage with any content. 90% of your future customers are in this silent majority.
► Getting users to click the “See More” link is very important.
► The more comments you get and the more you respond to those comments, the more your post will get boosted by the algorithm.
Alex Smith shares what’s working for him on LinkedIn. He went from 1k to 20k followers in 1 week.
Big Ideas:
1. Compounding Posts: Stack A-grade posts one after another.
2. Restful Copy: Design and writing that makes your eye rest on the content rather then try to read it.
3. Pleasure: You have to enjoy the process. He’s been publishing daily on LinkedIn for 6 months. It’s only recently that he’s had this breakthrough.
Thomas Strider shares process for growing on LinkedIn. And achieving that growth the right way (in his opinion). The way that results in community, and people reaching out to inquire about your services.”
Big Ideas:
► What to do instead of engagement pods.
► What hooks work best.
► How to format your content.
► How to build authority.
Lots of quality tactical information on Linkedin and getting more newsletter subscribers.
Big Ideas:
► Using multiple Linkedin pages to boost your Linkedin reach.
► Linkedin newsletters to drive subscribers.
► Posting 3x per day to increase the chance of going viral.
► Repurposing Twitter content to Linkedin.
► Why it’s important to have others boost your posts. (Engagement groups)
► Selling $60k work of courses with an automated email sequence.
If you’re making content to benefit your career, posting on a website that’s directly linked to your résumé/portfolio makes a whole lotta sense.
You’ll want it as close to your résumé/portfolio as possible. If I click on your Twitter handle, I’m taken to your profile to see your bio, maybe a link, and more tweets. But if I get curious when your LinkedIn post pops into my feed? Tapping your face takes me directly to your LinkedIn profile, which (hopefully) has your full work experience, a little about you, and a million reasons why you’re a bona fide candidate. It’s the shortest funnel you.
Keep Courses Short “How can I get people from point A to point B as fast as possible, as cheaply as possible. And for them to be able to finish a course in one sitting and say, I have enough information to go out and take some action and make my life better.”
Study Others His early writing in 2018 was “cringe” so he started to study others who were popular on social media. He adapted that to make his own style, then one day he wrote about his morning routine and that exploded.
The Game of Business Business is a multi-player game. You unlock levels and you figure out new things. The people who play business like a multi-player game, win.
Why Linkedin is the Best Platform “I don’t care about being cool… I’m trying to build a business and Linkedin is a really good place to do it.”
