Big Ideas:
► She grew her email list to hundreds of thousands with a quiz.
► TikTok was the primary driver to her growth.
► Her 6th TikTok video got her around 200k followers in a few days
► One quiz on TikTok grew her email list by 100k subscribers in 7 days.
► Tori is a master of getting PR. She has been on every major news outlet
How Miss Excel (Kat Norton) makes $2m per year selling courses on how to use Microsoft Excel.
Big Ideas:
► She gained a lot of attention by combining Excel and dancing on TikTok.
► Webinars are a big driver of course sales. One webinar generated $100k in sales in a single day.
► She recommends Instagram over TikTok because it converts better.
Another example of an audience-first creator business.
Shvkti built a $258k clothing business from the popularity of his TikTok videos.
All his clothing is sold through a print-on-demand supplier so there are no inventory or manufacturing costs associated with production.
He has 3.1 million followers on TikTok and 323K followers on Instagram.
“How do I build a product that lends itself to organically going viral.”
Great example of leveraging TikTok to sell an interesting product that is likely to get lots of traffic on social media.
Strategy
1. Choose a product that is likely to go viral.
2. Use TikTok to test videos to find the first viral hit.
3. Retarget those viewers to close more sales.
Here is the link to the business.
Nat Eliason shares a comprehensive guide on how to use TikTok.
“Six weeks later, I’ve gone from 400 to 55,900 followers. My videos have been viewed 7 million times. And I have seen a clear and significant impact in the off-TikTok action I was trying to drive: book sales. ”
“Feeling limited by LinkedIn, some Gen Z-ers are now applying for jobs using TikTok résumés. Employers are paying attention.”
10 strategies to use YouTube and TikTok to build your online presence
“At the rate we’re going, we’ll see more than one billion videos uploaded every second by 2022.
But when I say “video,” so many creators tell me, “Oh, I don’t do video. I’m not funny.”
I totally get it. But in order to be successful today as a creator, you have to prioritize channels like YouTube, TikTok, and Instagram. Not just for monetization, but in order to get your voice heard.
That’s why I put together a comprehensive guide to the Big Three – YouTube, TikTok, and Instagram – so you can implement video marketing as part of your growth strategy.”
