Here are some good ideas to write better newsletters from Jay Yang.
Pat Flynn of SmartPassiveIncome interviews Dr. Benjamin Hardy, the bestselling author of Willpower Doesn’t Work. From 2015 to 2018, Dr. Hardy was the top writer on Medium.com and grew his email list to almost 400,000 subscribers in three years without paid ads. He was getting 20k to 30k subscribers from the simple call to action on his Medium articles, but unfortunately Medium doesn’t allow that any longer. He talks about the importance of learning how to write headlines that are likely to go viral and goes into his writing process that have made him such a prolific writer. Hardy’s newest book is Personality Isn’t Permanent. If you’re “seeking growth, seeking change, seeking new experiences, being intentional,” you can change your personality.
“What to expect from this deep dive
We analyzed over 3000 landing pages to answer the following question:
“What do high-converting pages have in common?”
Unfortunately, we do not have first-party data on how well these landing pages convert. To determine the likelihood of a page converting, however, we used several proxy metrics:
- Examining landing pages that receive a lot of traffic from ads. Those landing pages have “skin in the game” and a huge incentive to convert someone right on the spot or they’ll lose money.
- Looking at companies that exist for a longer period of time. Since these companies have iterated their landing pages over the years, their final version probably converts better than their original version. We have a lot before-and-after versions of different landing pages to demonstrate some principles as well.
- Seeing if the landing pages use evidence-based “best practices”. We’ve taken the best data-driven practices from companies that conduct thousands of landing page experiments (such as MarketingExperiments) and base their recommendations on actual evidence.
Often the same issues show up in people’s copy, and we have to go correct them.
Here they are, with easy solutions and fixes for each issue, and we made it into video form for ya!