11 Great Hooks with Examples
Matt McGarry shares 11 high performing hooks to capture attention. These hooks will help you get subscribers for <$2 with Meta and TikTok ads.
Copywriting
Is Writing Still a Viable Content Platform? Medium, Copywriting Tips, and More, with Dr. Benjamin Hardy
Pat Flynn of SmartPassiveIncome interviews Dr. Benjamin Hardy, the bestselling author of Willpower Doesn’t Work. From 2015 to 2018, Dr. Hardy was the top writer on Medium.com and grew his email list to almost 400,000 subscribers in three years without paid ads. He was getting 20k to 30k subscribers from the simple call to action on his Medium articles, but unfortunately Medium doesn’t allow that any longer. He talks about the importance of learning how to write headlines that are likely to go viral and goes into his writing process that have made him such a prolific writer. Hardy’s newest book is Personality Isn’t Permanent. If you’re “seeking growth, seeking change, seeking new experiences, being intentional,” you can change your personality.
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SEO Copywriting: The Definitive Guide
Everything that you need to know about SEO copywriting all in one place.
Learn how to write content that users and search engines love in this in-depth guide from Brian Dean of Backlinko.
Learn how to write content that users and search engines love in this in-depth guide from Brian Dean of Backlinko.
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Rewriting landing pages with a pro copywriter
Marketing Examples teamed up with a professional copywriter to rewrite landing page copy on a variety of websites.
There are many clear examples on how tag lines can be improved.
There are many clear examples on how tag lines can be improved.
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How the mind of a copywriter works
Check out this short video from Harry Dry of Marketing Examples on how to write a great tagline for your landing page.
Copywriting Formula
1. Write down the value you provide.
2. Add a “hook.”
3. Make it yours.
4. Delete words that don’t add value.
Marketing Idea: This short video now has over 28k views and 210 retweets. How you present your ideas is as important as the content itself.
Copywriting Formula
1. Write down the value you provide.
2. Add a “hook.”
3. Make it yours.
4. Delete words that don’t add value.
Marketing Idea: This short video now has over 28k views and 210 retweets. How you present your ideas is as important as the content itself.
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Copywriting: The Definitive Guide (2021)
Brian Dean’s “Complete guide to copywriting for the web. Includes templates, frameworks, and more.”
Copywriting is an essential skill for all creators and startups. This is a great guide to refer to when you need to create your landing pages, sales emails, and other copy.
Copywriting is an essential skill for all creators and startups. This is a great guide to refer to when you need to create your landing pages, sales emails, and other copy.
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Landing page copywriting deepdive
Landing page copywriting deepdive
“What to expect from this deep dive
We analyzed over 3000 landing pages to answer the following question:
“What do high-converting pages have in common?”
Unfortunately, we do not have first-party data on how well these landing pages convert. To determine the likelihood of a page converting, however, we used several proxy metrics:
- Examining landing pages that receive a lot of traffic from ads. Those landing pages have “skin in the game” and a huge incentive to convert someone right on the spot or they’ll lose money.
- Looking at companies that exist for a longer period of time. Since these companies have iterated their landing pages over the years, their final version probably converts better than their original version. We have a lot before-and-after versions of different landing pages to demonstrate some principles as well.
- Seeing if the landing pages use evidence-based “best practices”. We’ve taken the best data-driven practices from companies that conduct thousands of landing page experiments (such as MarketingExperiments) and base their recommendations on actual evidence.
Lessons from the highest-paid copywriter in history: Gary Halbert
“His legendary sales letters generated over $1,000,000,000 in revenue. And in one of his very last letters, he shared 12 time-tested strategies for writing better copy, faster. Here’s a breakdown of each one:”
via @joshspector
via @joshspector
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9 Common Copywriting Mistakes
Often the same issues show up in people’s copy, and we have to go correct them.
Here they are, with easy solutions and fixes for each issue, and we made it into video form for ya!
Best Copywriting Examples by Dave Gerhardt – Kevon Cheung
Best Copywriting Examples by Dave Gerhardt – Kevon Cheung
Back in March 2020, I was very active on my LinkedIn trying to engage my network.
Soon I realized the engagement numbers weren’t moving at all.
I spent some time looking at the best marketer I knew, Dave Gerhardt, and studied how he did it. And I learned that it all came down to copywriting skills – which I sucked at. I was determined to get that fixed.