7 Lessons Learned From 5 Years Operating and Growing SaaS Companies
Sujan Patel shares his insights running multiple companies.
1. The Product is the Marketing
If people don’t love your product, then nothing else matters: you’re going to struggle growing your business.
2. It’s Harder to Fix the Marketing Than Fix the Product Traditionally, buying SaaS companies was all about buying under-marketed, under-performing SaaS companies and growing them…But now it’s almost inverse, because software development is a little more binary compared to marketing.
3. Churn Stems From Activation
Churn is ultimately all about user experience.
4. You Can Still Beat the Big Hitters Without a Huge Budget
5. Less Is More
Want to know how to destroy your user experience? Quadruple the number of things your product does.
6. Healthy SaaS Businesses Are About Growth, Profit & Operational Efficiency
7. Don’t Skimp on Hiring Experts
1. The Product is the Marketing
If people don’t love your product, then nothing else matters: you’re going to struggle growing your business.
2. It’s Harder to Fix the Marketing Than Fix the Product Traditionally, buying SaaS companies was all about buying under-marketed, under-performing SaaS companies and growing them…But now it’s almost inverse, because software development is a little more binary compared to marketing.
3. Churn Stems From Activation
Churn is ultimately all about user experience.
4. You Can Still Beat the Big Hitters Without a Huge Budget
5. Less Is More
Want to know how to destroy your user experience? Quadruple the number of things your product does.
6. Healthy SaaS Businesses Are About Growth, Profit & Operational Efficiency
7. Don’t Skimp on Hiring Experts
