SaaS

7 Lessons Learned From 5 Years Operating and Growing SaaS Companies

Growth, SaaS
7 Lessons Learned From 5 Years Operating and Growing SaaS Companies
Sujan Patel shares his insights running multiple companies.

1. The Product is the Marketing
If people don’t love your product, then nothing else matters: you’re going to struggle growing your business.
2. It’s Harder to Fix the Marketing Than Fix the Product Traditionally, buying SaaS companies was all about buying under-marketed, under-performing SaaS companies and growing them…But now it’s almost inverse, because software development is a little more binary compared to marketing.
3. Churn Stems From Activation
Churn is ultimately all about user experience.
4. You Can Still Beat the Big Hitters Without a Huge Budget
5. Less Is More
Want to know how to destroy your user experience? Quadruple the number of things your product does.
6. Healthy SaaS Businesses Are About Growth, Profit & Operational Efficiency
7. Don’t Skimp on Hiring Experts
 
sujanpatel.com

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SaaS Growth: How Cardd Bootstrapped To $30k MRR With Zero Marketing

SaaS, Growth
SaaS Growth: How Cardd Bootstrapped To $30k MRR With Zero Marketing
Interesting story of how the simple webpage creator Cardd was started.

The idea started as free HTML5 templates but the founder discovered that single page templates were much more popular than multi-page sites. Instead of competing against the big website builders, Cardd chose to focus on very simple sites that proved to be very popular with tech communities.

It demonstrates how most good business ideas evolve over time.

via indieletters.com
 
saashacker.co

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SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

SaaS
SaaS Content Strategy: How We Scaled Leadfeeder's Signups to Over 200/month

SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

“In this post, we focused on sharing the exact types of keywords we go after for SaaS clients because we wanted this to be as actionable as possible for SaaS companies.

We want you to be able to take what you’ve learned here and develop an SEO-focused content marketing plan that actually has potential to contribute to lead generation.

There’s obviously more to SaaS content strategy than just choosing and prioritizing keywords. There are equally important steps before and after that will determine the success of your content (and any inbound marketing efforts).

In addition to keyword selection, you need to:

  • Deeply understand your customers’ pain points.
  • Write advanced content that weaves in your product or service.
  • Promote and drive traffic to your content.
  • Measure performance and attributed conversions from your content.

We’ve written extensively about all of these topics, so here we’ll link to our top articles on each of them.”

SaaS content marketing: The ultimate (but simple) guide

Content Marketing, SaaS
SaaS content marketing: The ultimate (but simple) guide

SaaS content marketing: The ultimate (but simple) guide

“I grew a SaaS company’s SEO traffic from 25k visitors/month to 250k visitors/month from content marketing. That’s a 900% increase. I’m going to lay out exactly how I did it in this post so you don’t have to go through years of struggling to figure it out like I did.”

“The content marketing channels you use for a SaaS (software-as-a-service) company will rely on your business. However, the best place to start is with your website. In this article, I’ll show you how to think about what type of content to post on your website. From there, you can then dive into other means of distributing the content on your website through SEO (search engine optimization), ads, sponsorships, email marketing, and social media.”