“There are three types of keywords to focus on. The first is obvious but to find the right phrases for the others, you will need to do a bit of keyword research.
1. Your Brand
2. Product Category (If the Intent Is Right)
3. Keywords Relating to the Product’s Core Offerings”
“In this post, we focused on sharing the exact types of keywords we go after for SaaS clients because we wanted this to be as actionable as possible for SaaS companies.
We want you to be able to take what you’ve learned here and develop an SEO-focused content marketing plan that actually has potential to contribute to lead generation.
There’s obviously more to SaaS content strategy than just choosing and prioritizing keywords. There are equally important steps before and after that will determine the success of your content (and any inbound marketing efforts).
In addition to keyword selection, you need to:
- Deeply understand your customers’ pain points.
- Write advanced content that weaves in your product or service.
- Promote and drive traffic to your content.
- Measure performance and attributed conversions from your content.
We’ve written extensively about all of these topics, so here we’ll link to our top articles on each of them.”
“I grew a SaaS company’s SEO traffic from 25k visitors/month to 250k visitors/month from content marketing. That’s a 900% increase. I’m going to lay out exactly how I did it in this post so you don’t have to go through years of struggling to figure it out like I did.”
“The content marketing channels you use for a SaaS (software-as-a-service) company will rely on your business. However, the best place to start is with your website. In this article, I’ll show you how to think about what type of content to post on your website. From there, you can then dive into other means of distributing the content on your website through SEO (search engine optimization), ads, sponsorships, email marketing, and social media.”