► Why video is critical for interviews
► Choose a game you can play for the long-term
► Only accepting high-quality sponsors
► Why you need to buy your first few clients. (You need referrals and credibility in the beginning.)
► 17 Questions That Changed My Life
Anthony Pompliano leveraged a podcast into a personal media empire generating millions of impressions each day. Here is an overview of what made him successful. He is reported to be making $4m per year after starting in 2017.
“A curated post of the best advice on how to start a podcast from around the web. If you’ve been planning to start a podcast in 2021, you probably have run into several questions about equipment, software, space, organization and other aspects of recording, editing, and publishing a podcast.”
Big Idea: Nicely designed, curated resources like this are a great way to get backlinks and social media shares. If they are big enough, they can be sold. Checkout Newsletter OS by Janel Loi.
“Successful tech startups and new media ventures bet big on paid newsletters and podcasts. Big Tech seems to follow.
The recipe for starting a new media venture in 2021 seems to be straightforward: blog, newsletter, podcast. From there you scale up and start adding additional verticals, like events (both virtual and in-person as more people get vaccinated), discussion forums (like a Discord server for paying subscribers), a YouTube channel and so on.”
“What makes one marketing podcast better than the next?
Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable.
To choose my favorites, I unearthed some marketing podcast playlists on Spotify, then gave each of them a listen. I also tuned in to popular series, such as Neil Patel’s Marketing School, during my commutes.
Here’s what made the cut, in no particular order.”
“There are some creators who have managed to build strong businesses with relatively small audiences. They’ve accomplished this by drilling down into lucrative niches and then selling high-priced products to just a few customers.
Case in point: the Startup Parent podcast. When I interviewed host Sarah Peck last May, it was generating only around 2,000 downloads per episode, and its newsletter following was even smaller. Despite those low numbers, she was on track to generate $200,000 in 2021.”
My friend Jonathan Santiago interviews makers and creators to get their best strategies and tactics to grow an audience through video.
Jonathan is a great interviewer, so I highly recommend checking out his show. He works for the video editing service Video Husky. They offer a monthly unlimited video editing service so creators can focus on creating new content.
“Learn how to come up with a great show concept, grow your podcast from scratch, and distribute clips through social media.”
Big Ideas: ► Choosing a trending topic as the podcast name can help it get subscribers from search. ► YouTube is a great channel to get subscribers, so publish a video version. ► Focus on one social media channel for clips of your podcast so you don’t spread yourself too thin.