Colin and Samir interviewed Tim Ferriss.
► Why video is critical for interviews
► Choose a game you can play for the long-term
► Only accepting high-quality sponsors
► Why you need to buy your first few clients. (You need referrals and credibility in the beginning.)
► 17 Questions That Changed My Life
“What makes one marketing podcast better than the next?
Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable.
To choose my favorites, I unearthed some marketing podcast playlists on Spotify, then gave each of them a listen. I also tuned in to popular series, such as Neil Patel’s Marketing School, during my commutes.
Here’s what made the cut, in no particular order.”
- Everyone Hates Marketers
- Marketing School
- Perpetual Traffic
- Niche Pursuits
- Everything Is Marketing
- The Digital Marketing Podcast
- The Smart Marketer Podcast
- Duct Tape Marketing Podcast
- The Martech Podcast
- Marketing Speak
- My First Million
“There are some creators who have managed to build strong businesses with relatively small audiences. They’ve accomplished this by drilling down into lucrative niches and then selling high-priced products to just a few customers.
Case in point: the Startup Parent podcast. When I interviewed host Sarah Peck last May, it was generating only around 2,000 downloads per episode, and its newsletter following was even smaller. Despite those low numbers, she was on track to generate $200,000 in 2021.”
Another example of how niching down helps.