Social Media - creatorboom

Is Social Media Needed to Build a Successful Business?

Tim Stoddart and Ethan Brooks have an interesting debate on the pros and cons of investing your time on social media platforms.

Big Idea: Is your time better spent on sales?

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Why Marketers, Creators, and Brands Should Start Using Mastodon

Social Media

There are plenty of articles about why you should leave Twitter (or at least, cross-post to Mastodon) for ethical, safety, political, social, and security/privacy reasons. This post won’t do any of those things. Instead, all my arguments are about why it’s smart from a pure business, marketing, and influence perspective to use Mastodon as soon as possible.

via @marketermilk

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Snapchat Wants You to Post. It’s Willing to Pay Millions.

Social Media

This might be a good time to get in early on SnapChat.

Top performers are raking in cash as the company seeks to compete against TikTok and similar platforms.

nytimes.com

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The Best Ideas are Often the Simplest

Startup Ideas, Social Media

Here are a few ideas that I came across this week that center around simplicity.

Venture capitalist, Nikhil Basu Trivedi, has been getting some publicity for his Canva investment “screenshot memo.” What would normally be displayed in a blog post, gets summarized in a nicely designed graphic.
MasterWiki is summarizing MasterClass videos for free with illustrations and text.
Donald Miller has a great 2 minute video on what all great marketing has in common. Good marketing is an exercise in memorization. People don’t choose the best products or services, they choose the offerings they can remember. You want your offer to be like a bumper sticker. A short, pithy statement that people will remember. (His video series is great. You should subscribe.)

It is very easy to over-complicate business ideas by adding features or services when customers want simpler solutions. The next Doopool article supports this idea. Twitter was just 140 characters. Instagram took off because of its photo filters. Trends.vc has a simple bullet-point format. What is the simplest idea you can offer? That is probably a good place to start.

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How Discord Won

Social Media

Here is a good article on what made the chat software Discord successful.

The author argues that Discord made a 10x better solution than alternatives like Skype.

One interesting idea is that Discord makes money by selling status on the site.

“Discord allows users to raise their status through a subscription called Nitro. It provides quality improvements (file size and video quality), special profile upgrades (more emojis, animated profile photos, custom tags), and most importantly, the ability to “boost” a server.”

I think this is an important insight.

“As communities continue to grow on Discord, the money Discord makes from those communities goes up as well. Flat rates and tiers limit this. Communities want to grow, Discord provides them with an easy and effective way to do that. Users want status, Discord gives them a shortcut. This aligns incentives better than advertising or paid memberships do.”

Business Idea: Can you give your core product away for free, but sell status? There are always people that will pay to stand out.

ianvanagas.com

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How to Start a Clubhouse Room and Moderate Like a Pro

Social Media

“Discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more.”

Clubhouse is exploding now. This might be a good time to leverage the platform to grow your business.

socialmediaexaminer.com

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Clubhouse’s Inevitability

Social Media

“Clubhouse will do for audio what Twitter, Instagram Stories, and TikTok did for text, images, and video.”

“The most obvious difference between Clubhouse and podcasts is how much dramatically easier it is to both create a conversation and to listen to one. This step change is very much in line with the shift from blogging to Twitter, from website publishing to Instagram, or from YouTube to TikTok.”

stratechery.com

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What is Clubhouse? [+Should Marketers Care?]

Social Media

A comprehensive guide to Clubhouse from Hubspot.

“In recent months, Clubhouse, a social media audio app, has jumped from 600,000 to 10 million active users. But what exactly is it?”

blog.hubspot.com

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The Golden Age of Creators with Barrett Brooks

Creator Economy, Audience First, Social Media

“Barrett Brooks, COO of ConvertKit, goes into depth on how to own the relationship between your audience independently of social media and other platforms. By creating your own website, and using open technologies like email marketing, SMS, podcasting or RSS you can drive traffic to your work and get out of the “Walled Garden” that large social media platforms create.”

“Why the creator economy is the obvious path forward for humanity.

We are reaching the edge of our natural resource use. It’s just true. We can’t make as much physical product as we have been per person in developed countries across the world. It’s just not going to work

So where do you turn when that happens? Where you turn is online. You turn to digital goods. Where the limitation is computer processing power basically. Which is way more efficient in terms of resources than creating more physical products.”

fizzle.co

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BitClout = The Best Opportunity You’ve Never Heard Of

Social Media

“BitClout is a new type of social network that lets you speculate on people and posts with real money, and it’s built from the ground up as its own custom blockchain.”

“Essentially, this is a way for you to bet on people rather than companies.”

Here’s another BitClout article you might be interested in:
The Crypto Social Network is Here. Meet BitClout.

mailchi.mp

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