Social Media

Justin Welsh: How to Grow on Social Media

Jay Clouse interviews Justin Welsh to get his best advice to grow on social media.

Big Ideas:
► Find the top 30 people on a platform and find out what’s working for them.
► Take massive action on those ideas.
► Take notes of what content stops you and gets you to read.
► You build a network by being an interesting person.
► Create a group of friends where you can support each other online.

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Algorithms are F*cked. Now what?

Social media algorithms are not what they used to be. Justin Welsh offers this advice.

Big Ideas:

► Share often: each piece is a tiny feedback loop.
► Create a movement: what are you for and against?
► Engage like hell: build you group of peers and friends.
► Test: do more of what works and less of what doesn’t.
► Be patient: remember that nothing good happens in a day.

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Jay Clouse: His Thoughts and Strategy for Threads

“The temptation would be to copy/paste what I’m already publishing on Twitter or LinkedIn to Threads.

But…if you’ve spent any time on Threads at all, you’ve probably seen just how much that tone sticks out (and not in a good way).

Threads feels like an opportunity to show a different side of yourself. I don’t think there’s any “right” voice or tone for Threads yet, but I don’t think it should mirror the tone of other platforms.”

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Using Multiple Social Media Accounts to Get Attention

“One of the great ironies of trend analysis is that by the time someone understands it enough to teach another person, something new is already gaining ground.

My goal with these deep dives is only partly to help you see what’s working right now. A bigger part is for you to learn how to see what’s next for yourself.

This multi-account strategy will help you grow. But recognizing how this entry fits into the larger thread of digital identity will help you last.”

Big Ideas:
► “We massively underestimate the quantity of content needed to grow and massively overestimate the quality that content needs to have.”
► “To a degree, we’re all playing a game of volume. We can get there in a variety of ways: new content, repurposed, distribution advantages, etc. But at the end of the day, whoever is seen the most will make the most.”
► “If you had to 10x the amount of content you publish weekly, how would your approach need to change to make that possible?”

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