Social Media

Algorithms are F*cked. Now what?

Social media algorithms are not what they used to be. Justin Welsh offers this advice.

Big Ideas:

► Share often: each piece is a tiny feedback loop.
► Create a movement: what are you for and against?
► Engage like hell: build you group of peers and friends.
► Test: do more of what works and less of what doesn’t.
► Be patient: remember that nothing good happens in a day.

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Jay Clouse: His Thoughts and Strategy for Threads

“The temptation would be to copy/paste what I’m already publishing on Twitter or LinkedIn to Threads.

But…if you’ve spent any time on Threads at all, you’ve probably seen just how much that tone sticks out (and not in a good way).

Threads feels like an opportunity to show a different side of yourself. I don’t think there’s any “right” voice or tone for Threads yet, but I don’t think it should mirror the tone of other platforms.”

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Using Multiple Social Media Accounts to Get Attention

“One of the great ironies of trend analysis is that by the time someone understands it enough to teach another person, something new is already gaining ground.

My goal with these deep dives is only partly to help you see what’s working right now. A bigger part is for you to learn how to see what’s next for yourself.

This multi-account strategy will help you grow. But recognizing how this entry fits into the larger thread of digital identity will help you last.”

Big Ideas:
► “We massively underestimate the quantity of content needed to grow and massively overestimate the quality that content needs to have.”
► “To a degree, we’re all playing a game of volume. We can get there in a variety of ways: new content, repurposed, distribution advantages, etc. But at the end of the day, whoever is seen the most will make the most.”
► “If you had to 10x the amount of content you publish weekly, how would your approach need to change to make that possible?”

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The Best Ideas are Often the Simplest

The Best Ideas are Often the Simplest

Here are a few ideas that I came across this week that center around simplicity.

  • Venture capitalist, Nikhil Basu Trivedi, has been getting some publicity for his Canva investment “screenshot memo.” What would normally be displayed in a blog post, gets summarized in a nicely designed graphic.
  • MasterWiki is summarizing MasterClass videos for free with illustrations and text.
  • Donald Miller has a great 2 minute video on what all great marketing has in common. Good marketing is an exercise in memorization. People don’t choose the best products or services, they choose the offerings they can remember. You want your offer to be like a bumper sticker. A short, pithy statement that people will remember. (His video series is great. You should subscribe.)

It is very easy to over-complicate business ideas by adding features or services when customers want simpler solutions. The next Doopool article supports this idea. Twitter was just 140 characters. Instagram took off because of its photo filters. Trends.vc has a simple bullet-point format. What is the simplest idea you can offer? That is probably a good place to start.

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How Discord Won

How Discord Won
 

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Clubhouse’s Inevitability

Clubhouse’s Inevitability
 

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