Social Media

Is Social Media Needed to Build a Successful Business?

Tim Stoddart and Ethan Brooks have an interesting debate on the pros and cons of investing your time on social media platforms.

Big Idea: Is your time better spent on sales?

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Why Marketers, Creators, and Brands Should Start Using Mastodon

There are plenty of articles about why you should leave Twitter (or at least, cross-post to Mastodon) for ethical, safety, political, social, and security/privacy reasons. This post won’t do any of those things. Instead, all my arguments are about why it’s smart from a pure business, marketing, and influence perspective to use Mastodon as soon as possible.

via @marketermilk

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Snapchat Wants You to Post. It’s Willing to Pay Millions.

Snapchat Wants You to Post. It’s Willing to Pay Millions.
 

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The Best Ideas are Often the Simplest

The Best Ideas are Often the Simplest

Here are a few ideas that I came across this week that center around simplicity.

  • Venture capitalist, Nikhil Basu Trivedi, has been getting some publicity for his Canva investment “screenshot memo.” What would normally be displayed in a blog post, gets summarized in a nicely designed graphic.
  • MasterWiki is summarizing MasterClass videos for free with illustrations and text.
  • Donald Miller has a great 2 minute video on what all great marketing has in common. Good marketing is an exercise in memorization. People don’t choose the best products or services, they choose the offerings they can remember. You want your offer to be like a bumper sticker. A short, pithy statement that people will remember. (His video series is great. You should subscribe.)

It is very easy to over-complicate business ideas by adding features or services when customers want simpler solutions. The next Doopool article supports this idea. Twitter was just 140 characters. Instagram took off because of its photo filters. Trends.vc has a simple bullet-point format. What is the simplest idea you can offer? That is probably a good place to start.

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How Discord Won

How Discord Won
 

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How to Start a Clubhouse Room and Moderate Like a Pro

How to Start a Clubhouse Room and Moderate Like a Pro
 

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Clubhouse’s Inevitability

Clubhouse’s Inevitability
 

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What is Clubhouse? [+Should Marketers Care?]

What is Clubhouse? [+Should Marketers Care?]
 

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The Golden Age of Creators with Barrett Brooks

The Golden Age of Creators with Barrett Brooks
 

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BitClout = The Best Opportunity You’ve Never Heard Of

BitClout = The Best Opportunity You’ve Never Heard Of
 

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