Social Tokens: The Economy of You

Social Tokens: The Economy of You

“Creators often struggle to capture the value they create on social media platforms and beyond. Social tokens may change that equation and offer other advantages.”

“Actionable insights

If you only have a couple of minutes to spare, here’s what investors, operators, and founders should know about social tokens.

  • The term “social tokens” might not mean what you think. Often, social tokens are assumed to be a fungible currency that relates to an individual. Think $RON coin for football player Ronaldinho. This is just part of the story. The social token category includes NFTs and currencies used by groups. 
  • Running an economy has benefits. Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause. 
  • New tools have made tokenization easier. Platforms like Coinvise, P00LS, Rally, and Strata have made it easier to create a social token. These products help with definition, distribution, and management. 
  • Liquidity can be hard to come by. A true economy requires a market. Social token projects often struggle to create sufficient liquidity given the upfront capital needed. As a result, even popular social tokens may not be available for trading. 
  • Composable economies will unlock innovation. The social token movement opens the door for new financial interactions and organizational structures. We can expect creator ETFs, decentralized record labels, and even short calls. “

NFT Meaning: What Is An NFT?

Gary Henderson - What is an NFT?

NFT Meaning: What Is An NFT?

“The only NFT guide you’ll need. Learn everything you need to know about “NFTs–what is an NFT, where to buy NFTs, including a list of the top NFT marketplaces, how to create and sell NFTs. Plus, a list of trusted resources to learn more.”

This is one of the better NFT guides I have found. It has many specific examples of projects which will give you a better idea of what is possible.

“The internet is exploding with NFT and crypto-related questions.

The NFT craze is so hot, the term “nft” is currently being searched 1.5 million times a month in Google. 

In February 2022, well over two billion dollars in NFTs sales occurred across the globe. To be exact, according to cryptoslam.io the reported sales volume for NFTs in February of 2022 is $2,609,959,897.84 USD dollars.

Which is an insane come-up from September 2017, where NFTs totaled $5,154.35 USD in NFT sales for the year.

But why the sudden boom and curiosity in NFTs and crypto? Are NFTs only here for the moment or are NFTs here to stay?

I’m guessing since you’re reading this blog you might have other questions regarding NFTs and crypto.

Maybe questions like…What is an nft? What does nft stand for? Can I make an nft? How to create an nft? Where to buy NFT art? How to sell nft art? How to mint an NFT? Best NFT marketplace?

If you’re a creator, artist, or anyone curious about NFTs, please use this blog as a simple NFT guide to help you become more knowledgeable about NFTs and help you move forward in your NFT journey. “

Token-Gated Communities

Trends.vc - Token-Gated Communities

Token-Gated Communities

“What are Token-Gated Communities? How do the work? What are the risks and opportinities to build a web3 business?”

Trends.vc has a large collection of links and examples covering Token-Gated Communities.

 Why It Matters

Token-gated communities align incentives.


Traditional communities suffer from noise, spam and other extractive behaviors.


Token-gated communities build deep alignment between members.

Members are incentivized to protect and add value.

From Minimal Viable Product to Minimal Viable Community

Minimal Viable Community- Web3

From Minimal Viable Product to Minimal Viable Community

“Web3 has flattened the power hierarchy and changed the dynamics of the network. Consumers aren’t just buyers in the market — they’re shareholders. They now care about the well-being of the companies they buy from, even if it’s a startup.”

“The buying process isn’t as simple anymore. If consumers want a product from a promising web3 initiative, they’ll need to acquire products by investing in the project.

So now, the firm isn’t at the top of the buyer-seller relationship. They aren’t cutting-out consumers from development, selling them a basic product, then tinkering with the product until it reaches the consumer’s standards. Rather, they’re integrating the consumer in the development process. As a result, the Minimal Viable Product ethos is being thrown out the window.

Enter Minimal Viable Community: A concept linked to grassroots initiatives. You could think of it as crowdsourcing. It’s all about curating community and inspiring a community-owned business model in the new and improved web3 firm.

It isn’t as easy anymore for startups. They can’t just target the consumer’s needs; They need to involve the consumer, the developer, and the creator in the company’s processes and decision-making. Building a Minimal Viable Community is all about rethinking the “we” mentality in the business ecosystem.”

Who will own the creator economy? A web2 vs. web3 showdown

Who will own the creator economy? A web2 vs. web3 showdown

“After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.

Meanwhile, web3 platforms are pioneering a new form of monetization. They’re empowering creators to “own” their audience, and enabling fans to financially benefit from their growth. So far, this has largely been creators with existing audiences monetizing via web3 – but we may soon see fully “web3 native” creators.”

Related Links:
Everything DAOs on Trends.vc

The Promise of DAOs, the Latest Craze in Crypto

The Web3 Renaissance: A Golden Age for Content

The Web3 Renaissance: A Golden Age for Content

“Without native monetization methods built into the web2 internet, the predominant business models were opaque, advertising-based, and dependent on closed-garden networks, which gave an outsized advantage to platforms. On the horizon, new business models and technologies hold promise to unlock the kind of economic opportunity and control that will lead to a true creative Golden Age for artists and creators. “

Further Listening: Braintrust’s Founders on How to
Run a Decentralised Marketplace

The Unlimited Potential of Web3 with Alexis Ohanian

Alexis Ohanian (@alexisohanian), Founder of Reddit and Seven Seven Six joins the show to share his early lessons from Reddit, stories from Y Combinator, and why he’s betting big on Web3 communities and technologies.”

“The minimum viable community is going to become the new standard… Everyone is overwhelmed with options and attention is scarce as a result. and one of the best moats for that is community.”