Chennell Basilo does a deep dive into Dickie Bush of Ship30for30, a multimillion-dollar cohort-based writing course that he runs with Nicolas Cole.
It’s interesting to see that after 9 months of publishing his newsletter, Dickie only had 300 subscribers. He then embraced Twitter and his growth skyrocketed.
“The truth is … I’m not on Twitter that much. I spend roughly an hour each week crafting my tweets, and then I spend 30 mins per day interacting with my people.”
I’m a huge fan of Dickie Bush and his Ship30for30 cohort-based writing program. In this interview, Dickie shared some great advice on how to grow your Twitter following.
Keep Courses Short “How can I get people from point A to point B as fast as possible, as cheaply as possible. And for them to be able to finish a course in one sitting and say, I have enough information to go out and take some action and make my life better.”
Study Others His early writing in 2018 was “cringe” so he started to study others who were popular on social media. He adapted that to make his own style, then one day he wrote about his morning routine and that exploded.
The Game of Business Business is a multi-player game. You unlock levels and you figure out new things. The people who play business like a multi-player game, win.
Why Linkedin is the Best Platform “I don’t care about being cool… I’m trying to build a business and Linkedin is a really good place to do it.”
Join 2200+ creators and solopreneurs getting the best links of the week to start and grow a content-focused business.
“I tried for 3 years. Yesterday (finally) one of my Tweets went viral. >#1 post of r/webdev all day >850+ upvotes >400+ likes >150+ followers on Twitter”
Here is a good overview of what it takes to go viral on Twitter and Reddit. Consistent effort like this can prove very effective over time.
Great interview with Dickie Bush on Creative Elements.
Dickie is exploding online now. He’s grown his Twitter following by 20k since August.
Each of his Ship30for30 cohort writing challenges is getting 250+ signups at $200 per person.
One of his recent Twitter threads has over 4million impressions.
Is it too late to start writing online?
“Ask 100 of your high school friends if they’re writing online, and I bet you get five maybe. … you think is it’s too late. It’s not even close. You’re in the first inning.”
Writing is leadership at scale
“I love this idea from James Clear, writing is leadership at scale … if you have a good set of ideas and a unique experience and you aren’t sharing that online, you’re missing out on this unbelievable amount of distribution.”
Big Ideas:
* I love the Ship30for30 title! It is memorable and having 250+ people share the hashtag daily on Twitter makes sure that it spreads. * Cohort-based challenges like this are a great idea. People don’t want to study online, they want to do things together. Daily challenges are perfect for this. * Atomic Essays- short 250-word articles presented in an image on Twitter are very popular. They really stand out in your Twitter feed. * It’s a great idea to test content in Twitter threads before writing blog posts.