Online Courses

Rob Lennon: $142k Course Sales in 2 Months

“In two months, my course has done $142,863.17 in sales. 16 factors that combined into this lighting strike success:

Big Idea: Great example of following a popular trend (AI) to bring a course to market quickly.

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The Anatomy of a Six-Figure Email Course

Brennan Dunn shares how his sales funnel starts will a free email course to direct subscribers to his paid course.

“I’m going to share the thought process that went into me thinking, “I want to reliably put money in and get money out,” and what I ended up trying — complete with examples and results. I’ll tell you about what worked and what didn’t, and I’ll show you all the juicy statistics I’ve accumulated along the way. This is a story of the messy path to building the business one wants.”

via @creativeelements

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Mariah Coz On Selling High-Priced Courses

Jay Clouse has an interesting conversation with Mariah Coz on high-priced courses.

Big Ideas:
► Selling high ticket courses without sales calls
► Why she does evergreen courses instead of periodic launches
► Selling without making free content

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The Future of Education is Community: The Rise of Cohort-Based Courses

The Future of Education is Community: The Rise of Cohort-Based Courses

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5 Lessons From $118,205 in Digital Course Sales

5 Lessons From $118,205 in Digital Course Sales

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Building a 6-Figure Side Hustle on Twitter with Dickie Bush

Building a 6-Figure Side Hustle on Twitter with Dickie Bush
 

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Sell more courses with this sales page template and guide – Bryan Harris

Sell more courses with this sales page template and guide - Bryan Harris

Sell more courses with this sales page template and guide

“What I’ve outlined in this post is a proven formula to create persuasive, informative, and high-converting sales pages.

I want to recap one point again because it’s so important. The key to a great sale page is building an emotional connection with the reader.  That makes them understand how your life transformed when you figured out what you’ll teach them. That’s why you’re the person they should listen to.”


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6 steps to a $90,351 online course launch – Justin Welsh

6 steps to a $90,351 online course launch - Justin Welsh

Instead, I want to walk you through the 6-step process I used to create $90,351 in presales before even launching my course.

Here’s how to do it.

Step 1: Choose a topic you could easily talk about for 30 minutes
Step 2: Create course benefits and outcomes
Step 3: Create a presale promotional plan
Step 4: Build out your product in Gumroad
Step 5 (optional): Build a landing page in Carrd
Step 6: Execute your promotion plan


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Online course creators reference guide

Online course creators reference guide

Online course creators reference guide

I’ve been in the training course industry for over two decades (and counting) and the surge in online course creation has shown there’s huge demand for online courses and for those who create online courses.

I thought I’d put together a handy reference guide of curated online course creation resources.

This isn’t meant to be an exhaustive list but it’s meant to help you narrow your focus on resources I’ve found to be good and useful. The problem most creators face is too much choice and not knowing what tools to focus on.


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The anatomy of a six-figure email course

The anatomy of a six-figure email course

The anatomy of a six-figure email course

Every online entrepreneur is looking for that “fly-wheel,” a predictable way of spending money and getting more in return. But rarely do we find it. Instead, we hop from random tactic to random tactic. We try Facebook ads, we try webinars, we try and try and try.

Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI.


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