Online Courses

“We did a secret launch that drove $37,100.50 in sales. When I say “secret” what I mean is… – No social media promos – No pushy emails – No affiliates – No DMs – No ads And it worked. Sales came pouring in. So how did we do it?”

“You can derisk your launch by opening a secret backdoor to let folks in early. That’s what we did.

We created 2 free email courses:

► Un-ignorable Hooks
► Pre-sell Anything

People who signed up for these free email courses could access a secret sales page to enroll in the next cohort early.”

Go To Link

Big Ideas:
► “One thing I have done over the past three years is I’ve been extremely committed to learning. Knowledge and skill were the two things that compound the most online. The better your ideas and the
better you communicate, the more opportunities you attract.”
► 2 years, not 2 months. Give it 2 years before you look at the results.
► “Distraction is the enemy. The more little things that you’re doing the less you can create.”

Go To Link

“I just worked with a creator who made $126,000 in 4 days. 810 sale. 2 months of planning. First time building a course. (He’s only been on Twitter for 4 months) Here are the 6 simple steps we took to do a 6-figure launch.”

Ole Lehmann of AI Solopreneur had a phenomenal first launch. The big take away for me is that he was smart enough to hire 2 professionals to help. Virgil Brewster helped with the course and Jeff Felten helped with the email launch sequence.

Go To Link

Jeff Felten breaks down how Ole Lehmann of AI Solopreneurs did $126k in sales on his first course.

Detailed overview of the planning and exact emails that go into a successful launch.

Go To Link

Great blueprint to test and launch new product ideas.

Nate Kadlac shares how he turned a free 90-minute workshop into a small but profitable digital product in under a week.

via @fortheinterested

Go To Link

With 30k newsletter subscribers and 175K Twitter followers, Keiran Drew did $142k in course sales in 4 days. He shares his advice in this interview with Jay Clouse.

“Get going, then get good.”
One point that I’ve echoed to a few people that have asked is when they said, you know, how did you do this 6 figure launch was it’s because I’ve done it before with the first product. And people kinda don’t appreciate that… You you were looking at a 6 figure launch, but you haven’t launched the first one.”

Related Link:
How to use repeatable live launches to make more sales of your online course

Go To Link

Wes Kao is the co-founder of the Maven class platform and worked with Seth Godin to create the altMBA co-cohort based course.

Big Ideas:
► “Build a spiky point of view – an unique perspective that others may disagree with.”
► Selling your course without an initial audience.
► How to make your course interesting.

Go To Link

Big Ideas:
► “David is one of those rare creators who hyperfocused on one platform and hasn’t diversified from there. But he’s been able to build a following of over 400k people on Twitter.”
► “The email list grows when I write Twitter threads and link to my email list — this is the one-two punch of my professional life.”
► “Do this to get thousands of email subscribers.”

Go To Link

Kevon Chung shares his journey starting from zero to earning more than $10k from each of his cohort-based courses.

“It took me 31 months to go from being a nobody online to now consistently running $10,000+ cohorts. How did all this happen?

This is likely a surprise to you: when I first started out in Nov 2020, I wasn’t even thinking about building online courses. The thought only came when I had to start monetizing what I had. And as a content creator, it was natural for me to structure my knowledge into a learning experience for people, so that was where I went.”

Go To Link

Justin Moore gets advice from Jay Clouse on what products he should be selling.

Great insights into how a successful curator builds a ‘value ladder.’

Related links:
►Nathan Barry’s The ladders of wealth creation

►Justin Moore of Creator Wizard Creator Case Study

Go To Link