Brennan Dunn shares how his sales funnel starts will a free email course to direct subscribers to his paid course.
“I’m going to share the thought process that went into me thinking, “I want to reliably put money in and get money out,” and what I ended up trying — complete with examples and results. I’ll tell you about what worked and what didn’t, and I’ll show you all the juicy statistics I’ve accumulated along the way. This is a story of the messy path to building the business one wants.”
Jay Clouse has an interesting conversation with Mariah Coz on high-priced courses.
Big Ideas:
► Selling high ticket courses without sales calls
► Why she does evergreen courses instead of periodic launches
► Selling without making free content
Taking online courses together with a group of people adds huge value to the learning process. Seth Godin has been pioneering this model with his AltMBA and other courses.
Instead of commodity courses on popular platforms that almost no one completes, you can charge premium prices for the community and mastermind aspects of students working together to learn.
“We are in the midst of the fourth wave of online education. Known as “Cohort-Based Courses,” or CBCs, this is the first truly Internet-native form of learning. It is the first to tap into the essential nature of the Internet: that it is open-ended and interactive.”
Here is a related Twitter thread from Ryan Gum, the head of growth at Teachable.
When I encourage people to start monetizing their knowledge through a digital course, I’m typically met with one question: “What’s your best advice?” So, here it is, in 5 simple lessons…
“What I’ve outlined in this post is a proven formula to create persuasive, informative, and high-converting sales pages.
I want to recap one point again because it’s so important. The key to a great sale page is building an emotional connection with the reader. That makes them understand how your life transformed when you figured out what you’ll teach them. That’s why you’re the person they should listen to.”
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Instead, I want to walk you through the 6-step process I used to create $90,351 in presales before even launching my course.
Here’s how to do it.
Step 1: Choose a topic you could easily talk about for 30 minutes Step 2: Create course benefits and outcomes Step 3: Create a presale promotional plan Step 4: Build out your product in Gumroad Step 5 (optional): Build a landing page in Carrd Step 6: Execute your promotion plan
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I’ve been in the training course industry for over two decades (and counting) and the surge in online course creation has shown there’s huge demand for online courses and for those who create online courses.
I thought I’d put together a handy reference guide of curated online course creation resources.
This isn’t meant to be an exhaustive list but it’s meant to help you narrow your focus on resources I’ve found to be good and useful. The problem most creators face is too much choice and not knowing what tools to focus on.
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Every online entrepreneur is looking for that “fly-wheel,” a predictable way of spending money and getting more in return. But rarely do we find it. Instead, we hop from random tactic to random tactic. We try Facebook ads, we try webinars, we try and try and try.
Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI.
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