Pat Flynn of SmartPassiveIncome interviews Dr. Benjamin Hardy, the bestselling author of Willpower Doesn’t Work. From 2015 to 2018, Dr. Hardy was the top writer on Medium.com and grew his email list to almost 400,000 subscribers in three years without paid ads. He was getting 20k to 30k subscribers from the simple call to action on his Medium articles, but unfortunately Medium doesn’t allow that any longer. He talks about the importance of learning how to write headlines that are likely to go viral and goes into his writing process that have made him such a prolific writer. Hardy’s newest book is Personality Isn’t Permanent. If you’re “seeking growth, seeking change, seeking new experiences, being intentional,” you can change your personality.
Jack Butcher, founder of Visualize Value, and David Perrell talk about how to use writing to build your Personal Monopoly and find success on the Internet through writing.
There are some great insights offered here.
Building an audience is becoming a critical component of online success. With a large and engaged audience, you can develop and sell all types of products and services. (Think of YouTuber Mr. Beast opening 300 hamburger restaurants across the country.)
A key component of building a large audience is being able to effectively communicate your ideas. Short memorable phrases like Visualize Value, Personal Monopoly, Build Once, Sell Twice, etc. are very helpful in getting your ideas to spread.
Open with short paragraphs and short sentences. Crack open the Wall Street Journal and read the top three stories. I bet they all start with one or two sentences. The goal of your first sentence: get the reader to read your second sentence.
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People throw away business cards, but they keep books. Publishing a book, even if it is simple checklists or basic advice, makes you look more professional and memorable. Robert Plank shows how writing and printing the book can be much easier than you might imagine. With print on demand, you can incrementally write the book and keep adding to it as you get more content. Having a podcast that interviews prospective clients in your local market is another tactic they recommend. There are many good ideas here. It’s worth a listen.
“Have you ever noticed that nearly all relatable founders have a compelling backstory? It’s commonly referred to as a “founder story” and it’s the narrative of how a startup company came to be. The story often helps build deep brand loyalty among the company’s user base.
If you’re building a personal brand or solopreneurship, creating your own backstory can also be a great way to deepen your connection with your own audience.”
While writing a book is a lot of work, it can be a great way to establish yourself as an expert and generate leads for your business.
“Original intellectual property builds trust. It applies to podcasts and blogs and it applies to books, which is why James has a publishing team and Keller Williams has its publishing arm. IP is a way to build a conversation, even without you, that can lead to conversions.”
“Doing the right thing over a long period of time is one of the concepts of The ONE Thing, and it is one of the principles of effective content marketing.”