Content Marketing

Clickbait is Unreasonably Effective

“Making the title and thumbnail is at least half the job. This is not just because better titles and thumbnails get you more clicks, but because better titles and thumbnails will get you way more impressions.”

Big Idea: Clickbait gets a bad name, but the job of creators is to capture attention. If your content isn’t getting clicked, it isn’t getting watched.

via @storythings

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A model for crafting successful, viral content

A model for crafting successful, viral content

A model for crafting successful, viral content

Hook, Line, and Sinker is an interesting framework to make your content more interesting and shareworthy:

The Hook: Grab Attention, Make a Promise
The Line: Deliver on the Promise, Trigger Emotions
The Sinker: Make the Message Last, Inspire Sharing


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Influencers Are the Retailers of the 2020s

Influencers Are the Retailers of the 2020s
 

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Grammarly’s Marketing Strategy: Growing to 20+ Million Users via Content Marketing

Grammarly's Marketing Strategy: Growing to 20+ Million Users via Content Marketing
 

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The Paradox of Content Marketing to Beginners vs. Experts

The Paradox of Content Marketing to Beginners vs. Experts
 

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Pinterest launches a Creator Fund to pay influencers

Pinterest launches a Creator Fund to pay influencers
 

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How to Go Viral: A Content Marketer’s Guide

How to Go Viral: A Content Marketer’s Guide
“We analyzed our biggest “viral” hits to discover 4 essential characteristics of viral content marketing.”

“The viral articles shared here offer relatively straightforward advice about business strategy or writing, but they set themselves apart because of a powerful ‘hook.'”

via @GettoTraction
 

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How to Manage Content as a One-Person Marketing Team

How to Manage Content as a One-Person Marketing Team
 

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We Analyzed 3.6 Billion Articles. Here’s What We Learned About Evergreen Content

We Analyzed 3.6 Billion Articles. Here's What We Learned About Evergreen Content

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How to Manage Content as a One-Person Marketing Team

How to Manage Content as a One-Person Marketing Team
 

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