“I believe that we’ll see many more newsletter-first media companies succeed and the MorningBrew model is just getting started.”
Related Link:
Is the Morning Brew model crumbling?
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Ethan Brooks has a massive guide on Trends.co on how to grow your newsletter through SEO, advertising, social media, and referrals.
You are going to want to bookmark this for future reference.
Related Links:
► Newsletter Success Launch Plan: 4 Effective Strategies to Kickstart Your Newsletter
► How to Get Your First 5,000 Readers and Engage With Your Audience
► Josh Spector’s Newsletter Growth Tips Playlist
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In just a few months, Houck has been able to build a newsletter audience of over 18,000 subscribers, with an enviable open rate that hovers around 60%. “It’s growing pretty fast for only a couple of months. The early signals are good, and I’m now doubling down on it.”
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Jamie Northrup publishes the daily Minimalist Hustler newsletter covering 3 quick and valuable resources to help you make more money online. It’s less than a 1-minute read and Jamie always has interesting links to share.
Follow Jamie Northrup on Twitter.
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Chenell Basilio examines how Daphne Gomez built a successful business to help teachers find new careers.
Big Ideas:
► Daphne uses an online quiz to segment visitors then offers a $9 upsell which generates $120k per year.
► Her main product is a $179 course.
► Search drives 1500 to 2000 clicks per day.
► Daphne has grown her Instagram account to over 110k followers by promoting members of her audience.
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This is a great story about how obsessing over something for a long time can lead to a successful business.
Maurizio Leo started a blog about making sourdough back in 2013. For the first 5 years “no one cared.”
“Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!”
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Chenell Basilio of Growth in Reverse dissects how Daniel Murray built a 92k subscriber newsletter and has over 600k LinkedIn Followers for his business page.
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“In January 2022, I was averaging 100 new email subscribers/month. In January 2023, I had more than 800. This month, I’m on pace to break 1,200. Here are the 7 changes I made to my email marketing strategy to 10x growth.”
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“In just six months, Psychology of Marketing has built a subscription base of over 20,000 readers, with an impressive 45% open rate. Right now, the newsletter is adding about 700 new subscribers each week. Abhi credits a half dozen tactics as the keys to his growth, and he shared them with us in detail.”
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Must-read newsletter for every creator.
Chenell Basilio publishes the Growth in Reverse newsletter where she does extensive research into how fast-growing newsletters built their audiences. You’ve probably noticed that I share every one of Chenell’s case studies because they are comprehensive and very insightful.
If you are serious about growing an audience and building an online business, read Growth in Reverse every week. It’s that good.
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