Creator Economy

This is a long conversation about many topics, but it’s interesting to hear how ultra-successful creators focus on learning, content creation, habits, and goals.

Big Ideas:
► Putting your ideas out there helps you attract the right people.
► Everyone has $100k of product ideas sitting in their head.
► You gain experience by putting products out there in the market, not from waiting until you get the experience.
► Creating products helps you build the skills you need to succeed online.

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Powerful Idea:
“You can drastically change your life in 6 months with 1 hour a day of pure focus.”

“In this 60-90 minute time block: Create a project that is a puzzle piece to your ideal lifestyle. For most people, this will revolve around learning new skills to advance their career or starting a one-person business.”

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Pat Walls from StarterStory interviews @coookwithchris about his creator business.

Chris drives most of his growth through Twitter and has built a $30k per month business selling cookbooks, meal plans, and nutrition consulting.

via @getfounder

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Ryan Holiday explains why he stopped advertising and invested that money into building stuff.

“But it struck me just how empty it all was. I was putting all this time and energy and money into something, which were I ever to stop, would leave barely a trace behind!”

Big Idea: Create content and projects instead of paying for advertising.

via @ghost

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Noah Kagan talks to Dan Koe about how he started and grew his online businesses. He made $10k in his first year as a freelancer. Last month he made $400k and projects a $2.5 million year.

Dan started with freelance web development and now sells online courses and a paid community.

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Despite the clickbait title, this is a very focused approach to building a creator business.

Start by messaging people that interact with your content then set up free 1 on 1 consultations to find their needs and develop your consulting offer.

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“Time is the great multiplier. You are either compounding your knowledge, your network, your reputation, your skill or your money. Often these are growing together and the biggest payoff — as long as you don’t interrupt the compounding — is weighted towards the end of the journey.”

Big Ideas:
► Great reminder that it can take a long time to see results. Don’t give up.
► Having an audience is a superpower. Jack Butcher of Visualize Value has another ultra-successful NFT product launch.

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Jay Clouse says you don’t “find your niche,” you “choose your purpose.”

“Instead of thinking in terms of niche, think about the purpose of your work – who do you help, and what do you help them to do? You don’t find your purpose – you choose it. So think big. Think long-term. Think aspirationally. You may even want to create a new category around your approach.”

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“I’ve met a surprising number of creators who were outwardly successful, with thriving businesses, but who felt trapped and resentful. They followed all the best practices, niched down, created what they thought their audience wanted, etc. And while it often “worked” for generating income, it rarely resulted in them feeling alive, authentic, connected, free. In fact, it led to the opposite. A feeling of deadness, disconnection from self and others, and a perceived loss of agency and freedom.”

Big Idea: Niching down might be beneficial for growing your business, but getting stuck in a niche you don’t like can be soul-destroying.

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Big Idea: Comprehensive long-form content is a great differentiator.

“Create something hard to replicate. If it sounds difficult, keep going.”

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