Here is a good overview of what it takes to find a new business idea and get it to market by Stefan Vetter of Friendly. Many key ideas here are beneficial to review, regardless of where you are in your startup journey. 1. Start with an audience and the problem they have, not your idea and the product you want to create. 2. Launching on sites like ProductHunt. 3. Becoming an open startup and publicly sharing all your key metrics. 4. “Document, don’t create.” The idea of sharing the process of building your business.