Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
“It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them to yours. Zero-Click Content.
No matter what you call it, one thing is certain: it’s harder than ever to get audiences to click that call-to-action.”