“The time and money invested in email is going to the wrong places.
Investing for the long-term with relationship and content marketing is the best use of your funds. But short-term-focused marketing emails still represent the vast majority of spending.
As long as that’s true, where should that spending take place?
In the last decade, I’ve written marketing emails for tens of millions of readers. These are the differences I’ve come to expect (usually from straight-up A/B testing) from the individual parts of each email, according to the two main goals.”
Goal 1: Get the Open
Goal 2: Get the Click