“Ever since social media appeared in the mid-2000s, publishers and authors (and marketers) have argued about whether social media actually sells books.
I thought this was an open-and-shut case, but every so often it has to be re-litigated.
YES, social media sells books. See what’s happening on TikTok for the most recent example of how and why.
But does an author’s personal social media following sell books?”