“A headline isn’t just an article title. It’s a tiny window of opportunity to connect with your audience.
It’s a subject line, a tweet, a h2, a video title – basically anything that aims to:
- Convey information succinctly
- Encourage a desired action – ie. clicks, views, shares etc.
But writing a good headline is no mean feat – especially today. We have algorithms deciding who gets to read our headlines, we have more competition than ever before, and we have audiences with exceedingly high standards.
So, what constitutes a “good” headline? Inspired by BuzzSumo co-founder Steve Rayson’s much loved most shared headlines study back in 2017 (Read below), we have once again dug into the BuzzSumo index to analyze a casual 100 million headlines.
We also asked industry leading marketing experts to give their thoughts on our findings.”