Is your newsletter the product or are you writing it to sell your service? Maybe you need to be writing sales emails instead of a newsletter you hope to monetize through ads?
“Newsletters are great businesses, but you probably shouldn’t start one. In fact, I would argue that for the majority of you, a newsletter would be counter productive to achieving your goals. Most likely, your goal is to get clients and to get contracts signed. If that’s the case, a newsletter is a huge waste of time. There is another, much more effective way to grow your business and earn top dollar.”