This podcast episode is about performance-based marketing services, where you take a percentage of the sales generated, rather than a fixed fee.
Jake Jorgovan of LeadCookie talks about how one deal like this has already returned 7 times the amount they would have charged and will continue to generate more profits into the future. He has created a new company to focus on this opportunity at Bridgetac.
Business Opportunity: While it’s difficult to build the level of trust needed to make partnerships like this work, it does seem to be a big opportunity. It’s much easier to close sales if there are no upfront costs.