“SEO, PPC, email marketing, influencer marketing… with countless marketing channels to focus on, why is content marketing a good, or perhaps even the best choice?”
Here are five reasons why content marketing is an important marketing channel:
Content marketing is a scalable, long-term strategy Content marketing helps you nurture and convert leads Content marketing helps fuel other marketing channels Content marketing helps to educate potential customers Content marketing is often cheaper in the long-term
John’s Opinion: Paid advertising is going to get more and more expensive as the world gets more competitive. Content marketing is an essential marketing channel.
The only unknown is the effect artificial intelligence will have on content creation. What happens when GPT-3 like machine learning algorithms start pumping out infinite amounts of content? I think there will be some massive changes in SEO in the next few years.