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“The secret formula behind Johnny Harris’ popular explainer videos.”
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“The creator lean canvas is a framework that gives you one place to answer the most important questions about your creator business. If you’re a creator or web3 builder, filling out this canvas can save you a lot of pain later. Let’s walk through each step.”
Big Idea: Frameworks like this help to clarify your business model and how you will differentiate yourself. It’s a good exercise to go through on a regular basis.
One of the most famous is the Business Model Canvas.
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Ash Ambridge shares exactly how she would reposition a successful creator to help her grow her business.
This is a great look at the process of finding your niche and communicating it well.
via @fortheinterested
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Tim Stoddart and Ethan Brooks have a great breakdown of Josh Spector’s simple process for selling newsletter ads. Josh now makes $1000 per issue with text ads in his newsletter of 18k subscribers.
Big Idea: Finding sponsors doesn’t need to be complicated. Simple text ads make the process simple for both the seller and purchaser.
They also talk about an interesting creator business model called sponsorware. It’s basically the opposite of content marketing. It’s where a company offers a product for free and then offers the documentation (content) to sponsors or patrons. It’s the first time I’ve come across this idea and will look into it more.
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“Tom Blake started a blog that now makes $20k per month. Learn all about his smart strategies and how he thrives in the personal finance niche.”
Big Idea: Newsletters and podcasts seem to be popular for creators, but niche websites are often a better business.
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Nathan Barry covers exactly how he is building a local newsletter for his community.
Big Idea: Local newsletters are a solid creator opportunity because of the advertising opportunities promoting local businesses. Local events guides in particular get a lot of traffic and are easy to pull together.
Related Link: Andrew Wilkinson of Tiny Capital is launching many local newsletters across Canada.
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“Kevon Cheung and Darren Smith talk about why creators should write a book in public and go into detail on the process.”
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What really happens when you “get a book deal,” publish your first book, and go on tour to promote it? It may not be what you’ve always imagined!
via @austinkleon
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