Rand Fishkin of SparkToro and Moz, shares advice for how to market a new business. “If you’ve got friends, family, coworkers, casual acquaintances, please, please don’t let them start thinking about Facebook ads or SEO or content marketing until they can thoughtfully articulate who their customers are likely to be, how those people behave, where to find them online, and what messaging resonates with the painful problem your associate’s product or service is meant to solve.”