What’s a media kit and why you need one

What's a media kit and why you need one

What’s a media kit and why you need one

“The media kit. A handy summary packed full of useful information that tells the recipient everything they need to know about you. Whether you’re a small-scale creator, just starting to reach out to potential advertisers, or a mainstream influencer looking to take that next step with a big brand, media kits are essential tools that have become the norm for any successful blogger. 

But there is a little more to media kits than meets the eye. They’re more than just quickfire roundups of your work and what you have to offer. Media kits have evolved into information-rich digital portfolios that tell a story, demonstrate credibility and market your talents all at once. They’re promotional showcases of what you do and what you have to offer. 

In this article, we explore what needs to be included in a media kit, while unpacking and understanding what a media kit for bloggers really is, why they’ve become so important for bloggers and how to go about building and distributing one.”

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