If your startup has trouble gaining traction, it can be hard to know if the problem is with the idea or the execution.
Sometimes product market fit (PMF) is early, other times it takes work to develop and iterate.
Stories from the founders of Netflix, Uber, Airbnb, Substack, Stripe, Datadog, Github, Segment, Dropbox, Superhuman, Instacart, Nextdoor, and many more.
What does it feel like when you’ve found “product-market fit”?
“When we hit PMF, we started feeling pull for the first time” “Like getting pressed into the back of your seat by a fast car or a plane taking off” “Word of mouth was uncontrollable” “Why won’t you take my money???” “Yeah, you really can’t miss it”