What are you really selling?

What are you really selling?

Sam Page, in his NeuroTriggers marketing newsletter, talks about the importance of getting to the heart of the problem you are solving for customers.

Here are a few of the examples Sam gives:

  • “You are not selling grass seed. You are selling a greener lawn.”
  • “You are not selling boilers. You are selling warmer, cosier winter nights at a 27% fuel savings.”
  • “You are not selling baseball tickets. You are selling memories of sunny afternoons that a father and his children will cherish forever.”

“Ask “What are we really selling?” often enough and I guarantee this — bold new answers will arise, and with them, major opportunities to open new markets and explode your profit.”

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