Great explanation of growth hacking with specific examples.
“To drive traffic to his e-commerce site, Spera began running small tests with paid search ads, paid social ads, and organic search. He made incremental changes, taking special notice of what channels got the most traction and what variables delivered the most bang for his buck.
He also A/B tested his site’s product pages, tweaking description copy and photos to see which variations converted visitors into customers at the most efficient rate.
Then he repeated the winning formulas over and over.”