Starting with a good domain name can be a major boost to getting early traction with your business.
If you were searching for bicycle tours, which link would you click:
BikeTours.com or GoSojourn.com?
“Domains can be viewed as a trustworthy asset. A resource you can harness to develop a side-business as you hold down a full-time job.”
The article gives the example of BobbleHeads.com which grew into a sizable business employing 13 people, based largely on the value of the exact match domain. The owner had very little previous experience with bobble heads. The quality of the domain drove the business’s success.