Visual Hierarchy: A 2021 Optimization Guide For Marketers

“Most marketing is an attempt to guide our audience along a path leading to our goal. Visual hierarchy, if used with intention, can help us in our quest.

On a product page, you might use visual hierarchy to help draw attention to the words “only 3 left” to emphasize scarcity and create urgency in potential buyers. In email copy, you might use it to distinguish where readers should click to “Learn More” so that your call to action doesn’t get lost amongst the rest of the text.”