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Interview with Justin Tan, a founder of Video Husky on the TropicalMBA podcast. His video editing subscription business grew to $100k per month in 4 years.
The interview covers:
► Geo-arbitrage by hiring inexpensive staff in the Philippines.
► Validating the idea in 90 days by getting 10 customers.
► Efficiency Gap vs Knowledge Gap – sell to customers that already understand the product instead of having to educate them.
► Market Channel Fit – Finding an efficient way to reach your customers.
Big Idea: Productized services are limited scope offerings for a fixed price. It can be a much better business model than the custom work an agency typically does.
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I loved this discussion on the CopyBlogger podcast.
There are so many examples of really good business ideas here.
It covers:
► Ms. Rachel’s Children’s YouTube channel
► The movie version of Think and Grow Rich
► Books in the public domain
► Redoing old ideas like Fame and Fortune Weekly
► David Ogilvy’s 10 Rules for Writing
► Limited time product launches.
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Comprehensive strategy on how to use content to get more customers for your business.
Alex Hormozi estimates that for $70k of content creation, he’s getting the equivalent views of $2m of paid advertising.
Big Idea:
“Think of the content you are creating as low-risk ways of testing test hooks and headlines to get people to buy from you.”
via @fortheinterested
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“Kevon Cheung says the key to growing your online audience is to focus on your inner circle rather than copying the big players.”
“If no one knows your name online, your best shot is to become a friendly and approachable person that people enjoy talking to. Instead of standing on stage, which is what you think having a voice on social media is about, picture yourself sitting in a community circle and having intimate back-and-forth conversations with your peers.”
Big Idea: Don’t copy what the big accounts are doing. The content you need to publish when you are starting out is very different than those with lots of followers.
via @gregbussmann
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Big Idea: A book can turn into a full-time business with products, consulting, and public speaking.
Related Link: Self-Publishing Trends.vc Report
“What are some successful Self-Published Authors? What tools and services do they use? How to write a successful Self-Published Book? Learn here.”
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Entertainers are the product. That requires pumping out endless content to stay relevant. Even the best creators tend to burn out and quit after 5 to 7 years.
via @ghost
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Here is a thread of Twitter threads for different stages of Twitter growth.
This template is worth copying!
via @marketercrew
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Josh Spector shares why you shouldn’t fear selling products online.
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This is very basic level content but it might be interesting for those thinking about starting a newsletter.
I’m biased but I highly recommend publishing something every week.
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“Money tips & business strategies for self-employed creatives.”
Treyton DeVore publishes The Loaf, one of my favorite newsletters to read each week. It’s a great mix of original and curated content to help you succeed as a creator.
If you like IdeaEconomy, I’m sure you are going to like The Loaf.
Bonus Idea: I love the bread-focused branding! It really stands out from all the newsletters in my inbox.
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Master Essential Creator Skills
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