“Finding your unique selling proposition will help you attract your ideal customer. It will force you to identify what they struggle with and what they most desire, filling those gaps in a way nobody else can or chooses to.
If you’re worried that this approach will narrow your opportunity, think again. ConvertKit built a multi-million dollar brand in a highly competitive space. Finding your niche will attract more of those ideal customers than appealing to the broader market ever could.
Step 1: Use customer interviews for an objective and qualitative view of the market
Step 2: Conduct competitive research to uncover gaps in the market
Step 3: Developing and testing your unique selling proposition”