Two traits of successful creators

It’s a noisy, competitive world out there. And more than ever, I believe the creators who succeed do two things well:

They are meaningfully specific
“The more specifically your solution aligns with my specific problem, the more referable you become. You become a magnet for people just like me.”

They obsess over design
“When we see something beautifully-designed, we are automatically more inclined to trust it. When we see something poorly-designed, we are inclined to NOT trust it.”