“When you’re trying to build an audience, you need to understand who out there could be interested in you and your work. Before you can attract the right people, you must know where they are already gathering.
“Here is an approach that I have found incredibly fast and effective: you “draw a map” of the community you’re serving. You start with an outline. You mark the most prominent mountains, the most significant cities. Then, you add the details and the connections: rivers, roads, and everything else.”