Twitter helps businesses get in touch with their customers, and interact with them. Twitter’s hashtags about a product can give insights about how the product is and businesses can learn how people are responding to their products/services. Twitter strengthens the PR relationship a company has with its customers, as well as employees.
Here are some ways you can leverage Twitter to its full potential for growth and visibility online.
1. Paid promotions
2. Trending hashtags
3. Re-sharing content
4. Engaging in relevant conversations