Ali Mese explains how opinion marketing can help you stand out in crowded markets using Basecamp and their new email platform Hey.com as an example. “By owning an opinion, you can still create value in industries most write off as finished — and you don’t have to employ shady tactics to do that, nor do you need hefty marketing budgets.” “Anyone today can copy your features overnight, yes. But they can never copy the YOU in your product.” It’s also worth reading Mese’s “How We Got 11.3 Million Pageviews without the Growth Hacking BS.“
