The days of thinking short-form videos are just a fad are gone. So don’t wait to hit record because you think another content trend is around the corner. The truth is that there *is* another trend around the corner, but that trend doesn’t matter today.
The creators who build their dream businesses (on a solid foundation of an email list) are the ones who take action on what’s working now. These are the creators you see posting hilarious, thought-provoking, and relatable content that’s cultivating a relationship with their audience.
And you get to be one of them!
Make sure to build out your email list as you’re growing your online audience, so you can feel confident in the longevity of your creator career.