Jay Clouse: Building, Scaling & Selling a Thriving Community – Ayush Chaturvedi

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Jay Clouse: Building, Scaling & Selling a Thriving Community - Ayush Chaturvedi

Jay Clouse: Building, Scaling & Selling a Thriving Community – Ayush Chaturvedi 

“Few lessons we can learn from Jay Clouse about community building from scratch

  1. Use your initial network. Test the waters with people you know.
  2. Get feedback. Iterate and improve the experience. Use social proof to sell.
  3. Know who your people are. What value they expect, what are there aspirations, and how much they can pay for the membership. Make a positive ROI for them.
  4. Think what worked in offline. Look at communities in your hometown – familiar faces, warm welcoming atmosphere, a safe space to communicate and grow together.
  5. Value comes from connections between members. This is very different from “building an audience”. It’s not about the founder, it’s about the members.”