The Copyblogger podcast with Tim Stoddart and Ethan Brooks has become one of my favorite podcasts. They break down interesting business ideas with a focus on independent content creators.
In this episode, they talk how great copywriting is the best way for creators to stand out from bigger competitors.
They look at Mediocre, a family of product drop companies created by Matt Rutledge.
Big Idea: Creators can win with ecommerce by standing out with interesting content. Community is a moat that the giants can’t touch.
Related link: Another company doing cool things with product drops is MSCHF.