This Ecomm Site Breaks All The Rules And Still Wins Big
The Copyblogger podcast with Tim Stoddart and Ethan Brooks has become one of my favorite podcasts. They break down interesting business ideas with a focus on independent content creators.
In this episode, they talk how great copywriting is the best way for creators to stand out from bigger competitors.
They look at Mediocre, a family of product drop companies created by Matt Rutledge.
Big Idea: Creators can win with ecommerce by standing out with interesting content. Community is a moat that the giants can’t touch.
Related link: Another company doing cool things with product drops is MSCHF.