There are many great insights in this interview with Jay Clouse.
In the last couple of years, Justin Welsh has gained 250K followers on LinkedIn, 130k Twitter followers, and 35k email subscribers. He’s also sold millions of dollars of his two main courses.
Keep Courses Short
“How can I get people from point A to point B as fast as possible, as cheaply as possible. And for them to be able to finish a course in one sitting and say, I have enough information to go out and take some action and make my life better.”
His early writing in 2018 was “cringe” so he started to study others who were popular on social media. He adapted that to make his own style, then one day he wrote about his morning routine and that exploded.
The Game of Business
Business is a multi-player game. You unlock levels and you figure out new things. The people who play business like a multi-player game, win.
Why Linkedin is the Best Platform
“I don’t care about being cool… I’m trying to build a business and Linkedin is a really good place to do it.”