The Ultimate Guide To Starting A Newsletter
“To cut to the chase: there are only 2 types of newsletters that “work.”
Short & Curated: Newsletters in a fast-moving category that compress a ton of information on a specific subject into a quick read.
Long & Original Thinking: Newsletters in a dense, thoughtful category that provide in-depth insight, analysis, and unique information on a specific subject.”
Big Idea: Original content is much harder to create but it’s easier to grow. Curated content does not encourage shares and backlinks.
Some examples of great long-form content are: Packy McCormick, David Perrell, and Mario Gabriel.