The subtle art of writing hooks
The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.
My job is to try and unpack the secret sauce of these world-class performers.
So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.
The structure is always the same:
- We learn the back story.
- We, oddly, look at the Key Takeaways at the start.
- The turning point.
- The strategies.
- What drives them?
- How they got the message out.