The subtle art of writing hooks

The subtle art of writing hooks

The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.

My job is to try and unpack the secret sauce of these world-class performers.

So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

The structure is always the same:

  1. We learn the back story.
  2. We, oddly, look at the Key Takeaways at the start.
  3. The turning point.
  4. The strategies.
  5. What drives them?
  6. How they got the message out.