Mark Mason is the multi-million dollar author of The Subtle Art of Not Giving a F*ck, Everything Is F*cked, and co-author of the Will Smith memoir Will.
Manson got his start coaching men on how to pick up women and later switched to self-help topics.
His blog post The Subtle Art of Not Giving a F*ck got the attention of an assistant to a New York literary agent and led to the book deal that would go on to sell more than 12 million copies.
► One single blog post can lead to a lucrative, long-term businesses. Here are two other examples:
► The Subtle Art of Not Giving a F*ck blog post was not even original. Author Julien Smith had a very popular post with a similar name about 4 years earlier. There are opportunities to take old ideas and make them new again.