The Rise of the Influencer-Worker

“Videos about people’s professional lives have become wildly popular across social media, from days-in-the-lives of certain occupations to break downs of the ins-and-outs of a job. Baristas, retail workers, and delivery drivers have become overnight social-media sensations. For some of these creators, their social media side-hustle can start to overtake their actual paychecks, with brands looking to cash in on very specific customer bases.”

Big Idea: Creating content about your job can be very popular.

via @simonowens

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