The Promises and Pitfalls of the Creator Economy
Calvin Rosser and Steph Smith cover the rise of the creator economy — both its promise and pitfalls.
Big Idea: While the creator economy is growing and more people are making a living with their content, it still is winner take all. The best creators earn a disproportionate share of the rewards. If you want to become a successful creator, you need to become one of the best in your niche.
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I covered these topics in my “Where there will never be a creator economy middle-class” article.
That doesn’t mean it’s impossible to make a living with your content. You just need to acknowledge the effort required and commit to making that investment.